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A flat card that opens into the whole scene.

Handmade 3D pop-up cards, cut and folded in Hanoi. Sold on Amazon US, supplied to gift shops worldwide.

A CutePopup card opened flat, a whole sunflower field in cut paper rising from the fold
Cherry Blossom pop-up card, open, with a paper tree rising from the fold
Since 2018
Cutting and folding in Hanoi
130+
Designs in current production
Italian paper
On every card we make
Amazon US
Brand store, Prime delivery

Six of the ones people come back for

Browse every collection

Nobody has found a way to machine this

A pop-up card is a small piece of engineering. Ours are drawn, cut and assembled by people, which is why a buyer in Chicago can order one for a birthday and a buyer in Berlin can order four thousand for a season.

A CutePopup card seen from the side, cut paper layers standing up from the fold
  1. 1

    Draw the mechanism

    Each design begins as a folding study. If it will not close flat, it does not leave the studio.

  2. 2

    Cut the paper

    Dies are cut for every layer, then run on heavyweight Italian card stock.

  3. 3

    Assemble by hand

    Layers are glued, set and squared one card at a time. This is the slow part, and it is the part that shows.

  4. 4

    Open it, close it, check it

    Every card is opened and closed before it is packed. A pop-up that catches is a reject.

  5. 5

    Pack it for the post

    Card, envelope and backing board, sealed in a sleeve that survives international mail.

Wholesale and private label

Stock our catalogue, or sell a design only you have.

We are the workshop, not a trading desk. That means short runs are possible, your brand goes on the envelope instead of ours, and the person who answers your email can walk over and look at the card.

Get a quote
Minimum order
100 cards per design
Lead time
2 to 3 weeks on catalogue designs
Custom design
Sketch to sample in about two weeks

Indicative. Confirmed in writing per order.

Dragonfly Meadow pop-up card, open, showing the cut paper layers
Hydrangea Basket pop-up card, open, showing the cut paper layers
Turtle and Baby pop-up card, open, showing the cut paper layers

Hanoi workshop

Come and cut one yourself

Two hours with our paper artists. You score, cut and glue a pop-up card, and you take it home the same afternoon. No craft experience, and nothing to bring.

Good for couples, families, school groups and company days out. Tour operators and hotels, talk to us about running it for your guests.

Book a workshop